The term denotes a method of hair removal that eliminates all or nearly all pubic hair. This particular waxing style became popular in the latter part of the 20th century, finding widespread appeal due to its smooth and clean aesthetic.
Its association with a specific country is attributed to the seven Brazilian sisters who opened a salon in New York City in 1987. Their salon popularized this particular style of hair removal in the United States, and the name stuck, linking the technique to their country of origin despite no direct historical link between the country and the practice itself. The technique offered a relatively longer-lasting alternative to shaving, contributing to its rapid adoption.