The selection of the brand name for Fos’s skateboard company is a provocative one. The name elicits strong reactions and immediately sets the brand apart. It is intended to convey a sense of raw, unapologetic authenticity, reflecting the gritty, counter-cultural nature of skateboarding. The moniker, which would be considered taboo or offensive by many, aimed to establish a bold image.
The deliberate choice of such a controversial label served several purposes. It was a rebellion against mainstream skateboarding culture, often perceived as being overly commercialized. The name serves as a reminder of the darker side of life, the struggles and hardships that many skaters face. The strategy was effective in garnering attention and generating a buzz within the skateboarding community. It carved out a niche audience that identifies with the brand’s rebellious spirit and counter-establishment values. This rebellious posture can be seen as a benefit to those who do not want to conform to mainstream culture.
